Collaborative Experience and Alliance Performance: the Mediating Role of Market Orientation
نویسنده
چکیده
Alliances are increasingly becoming common in all business relationships. In particular, alliances that facilitate the sharing of information between alliance partners as a result of collaborative experience is increasing in importance. Market orientation is a construct that can mediate the relationship between a firm’s collaborative experience and their alliance performance. This paper examines this relationship and highlights the importance of market orientation in the alliance context. The core finding is that market orientation is a useful way to examine the information processing behaviours of firms in alliance relationships.
منابع مشابه
The Effect of Entrepreneural orientation and Market orientation on Market performance of knowledge-based Companies with Mediating Role of Marketing Capability and Marketing Effectiveness
To achieve the desired market performance in the current competitive market and survive in this turbulent arena require appropriate orientations by companies. The use of entrepreneurial orientation and market orientation approaches in this area can be effective. Companies, especially knowledge-based companies, should obtain appropriate market share in a competitive market by applying marketing ...
متن کاملMarket Orientation, Social Entrepreneurial Orientation, and Organizational Performance: The Mediating Role of Learning Orientation
One of the emerging research areas in the strategic orientation is how to transfer different orientations from the commercial sector to the non-profit sector. Therefore, the objective of this study is to determine the mediating effect of Learning Orientation on the Market Orientation, Social Entrepreneurial Orientation, and Organizational Performance in the non-profit sector. The data from more...
متن کاملCorrelation of internal marketing and service quality with the mediating role of market orientation in sports clubs
Introduction: Internal marketing is a management tool that provides the ground for providing quality services by paying attention to managers as internal customers. The aim of this study was to determine the correlation between internal marketing and service quality with the mediating role of market orientation in sports clubs in Kermanshah province in 2020. Methods: The present study is a desc...
متن کاملThe role of marketing effectiveness and capabilities on relation beetwen export market orientation on export performance Iranian handmade carpet companies
Today, the speed of change in the areas of technology, software and hardware, market knowledge and even the political economy of countries on the one hand and as well as the initiative with the speed of action in business areas has made companies face the challenge, it has become the era of competition today, which contributes to the extent to which a company achieves its own goals based on exp...
متن کاملThe Mediating Effect of Collaborative Structure and Competitive Intensity on the Relationship between Process Management and Organizational Performance
Taking the highly competitive markets into consideration, organizations need to be involved in activities that yield not only high performance, but also a competitive advantage. The present study was conducted to investigate the effect of collaborative structure and competitive intensity in the relationship between process management and organizational performance in Shiraz Municipality. The pr...
متن کامل